--- title: "Loom vs Tella: price and features compared (2026) | tday" description: "Loom is for quick videos to people you work with, and has a free plan. Tella is for videos you publish, with automatic zoom. Compared as of November 10, 2026." url: https://tday.com/blog/loom-vs-tella markdown: https://tday.com/blog/loom-vs-tella.md last_updated: 2026-11-10 --- # Loom vs Tella: a message for your team or a video for an audience? Loom is for quick videos to people you work with, and has a free plan. Tella is for videos you publish, with automatic zoom. Compared as of November 10, 2026. By the tday team Published November 10, 2026 5 min read ## The short answer Loom is for videos you send: quick recordings for teammates, shared by link, with a free plan. Tella is for videos you publish: recorded in clips, with automatic zooms, layouts and a hosted page. As of November 2026, Loom is free for 25 five-minute videos and $18 per user a month on Business. Tella has no free plan, only a 7-day trial, and Pro is $26 per user a month, or $13 billed yearly. Paying by the year, Tella is the cheaper of the two. ## Key takeaways - Loom is for sending. Tella is for publishing. Most of the feature differences follow from that. - Loom has a free plan with 25 five-minute videos. Tella has only a 7-day trial. - Tella has automatic zoom today. Loom lists it as coming soon. - Tella includes an API, webhooks and an MCP server on every plan. Loom has no open API, and its MCP tools come through Atlassian's server. - By the month Loom is cheaper ($18 against $26). By the year Tella is ($156 against $180). **Accurate as of November 10, 2026.** Every fact about Loom and Tella was read from their own websites that day, and each page is listed under Sources. Prices and plans change, so check the vendor's page before you buy. tday publishes this blog. Neither product here is ours. ![Loom's home page beside Tella's, as each looked on November 10, 2026.](https://tday.com/blog/vs/loom-vs-tella.webp) Loom makes recording your screen as casual as sending a message. Tella is for when the result has to be good enough to publish. That is the whole difference, and it explains nearly every row in the table below. A message is made once, watched once, and forgotten. A published video gets edited, branded and measured. Each tool is tuned for one of those lives. ## Loom vs Tella at a glance | | Loom | Tella | | --- | --- | --- | | Best for | Quick videos to people you work with | Demos, courses and updates you publish | | Runs on | Mac, Windows, Chrome, iOS and Android | Browser, Mac app, Windows app (beta), Chrome extension. No mobile app | | How you record | One take | Clips you can redo and rearrange | | Recording length | 5 minutes on free. Unlimited on paid plans (its help center says up to 6 hours) | Up to 6 hours a clip | | Automatic zoom | Listed as coming soon | Yes, in app recordings and Chrome tabs recorded with the extension | | Editing | Trim and stitch on paid plans. Edit by transcript, and silence and filler-word removal, on Business + AI | Layouts, zooms, cuts by transcript, silence and filler-word removal | | AI | Titles on every plan. Summaries, chapters and workflows on Business + AI | An agent that edits by chat, motion graphics, AI titles and chapters | | Export | MP4 on paid plans. No downloads on free | MP4 up to 4K, and GIFs up to 30 seconds | | For developers | No open API. MCP tools through Atlassian's server | API, webhooks and an MCP server on every plan | | Free plan | 25 videos of up to 5 minutes each, at 720p | None; a 7-day trial of Pro | | Paid from | Business $18 per user a month, or $180 a year | Pro $26 per user a month ($13 billed yearly) | ## Where Loom is the better choice **It is free to start, and stays free.** Twenty-five videos of five minutes covers a lot of bug reports. Tella's trial ends after 7 days, and then you can watch and share but not record. **Messages inside a company.** Loom plugs into Jira, Confluence, Slack and GitHub, and belongs to Atlassian. If your team lives in those, a Loom link behaves well everywhere. **Phones.** Loom has iOS and Android apps. Tella has none, though you can record a quick video in a mobile browser. **Turning a video into text.** On Business + AI, Loom writes the summary and chapters, and can produce a bug report, an SOP or a pull request description from what you said. ## Where Tella is the better choice **The video will be seen by strangers.** Automatic zooms, camera layouts, backgrounds and styled subtitles make it look made, not captured. **You make mistakes.** Tella records in clips. Get one wrong and you redo that clip, not the whole video. **You want to automate it.** The API, webhooks and MCP server are on every plan, trial included. Loom's help center says: "Loom does not offer a open API at this time." **Social formats.** Tella has vertical sizes for Stories, TikTok and Shorts, and exports up to 4K. ## What each one costs Loom charges per user. Starter is free. Business is $18 per user a month, or $180 a year for one user. Business + AI is $24 a month. ![Loom's pricing page on November 10, 2026, billed monthly: Starter $0, Business $18 and Business + AI $24 per user a month, and Enterprise.](https://tday.com/blog/vendors/loom-pricing.webp) Loom's pricing page on November 10, 2026, billed monthly. Tella charges per user too. Pro is $26 a month, or $13 a month billed yearly, which is $156. Premium is $39, or $19 billed yearly. ![Tella's pricing page on November 10, 2026, billed annually: Pro $13 and Premium $19 per user a month, and Enterprise.](https://tday.com/blog/vendors/tella-pricing.webp) Tella's pricing page on November 10, 2026, with annual billing selected. Tella's yearly discount is 50%, and Loom's is about 17%. So the answer flips with how you pay: Loom is cheaper by the month, Tella by the year. ## Which should you pick If the video is part of a conversation, use Loom. If the video is the product of some work, use Tella. A quick test: will a customer see it? If not, Loom. If so, Tella. Neither keeps a product video current when the product changes. You record again. For demos that have to track a fast-moving product, see [tday vs Loom](https://tday.com/blog/tday-vs-loom) and [tday vs Tella](https://tday.com/blog/tday-vs-tella). ## Frequently asked questions ### Is Tella better than Loom? For videos you publish, yes: Tella has automatic zooms, clip-based recording and layouts. For quick messages to teammates, Loom is better: it is faster to share, works on phones, and has a free plan, which Tella does not as of November 2026. ### Does Tella have a free plan like Loom? No. As of November 10, 2026 Tella has a 7-day trial of Pro and no forever-free plan. Loom's free Starter plan allows 25 videos per person of up to 5 minutes each. ### Does Loom or Tella have an API? Tella does: its public API, webhooks and MCP server are included on every plan. Loom's help center says it does not offer an open API. Loom has a record SDK and an embed SDK, and Loom tools in Atlassian's MCP server. ### Which is cheaper, Loom or Tella? As of November 10, 2026, Loom Business is $18 per user a month or $180 a year. Tella Pro is $26 per user a month, or $13 a month billed yearly ($156). Loom is cheaper monthly, Tella is cheaper yearly, and only Loom has a free plan. ## More comparisons - ### [tday vs Loom](https://tday.com/blog/tday-vs-loom) Loom records you explaining something. tday has your coding agent record the product. What each is for, its limits and its price, as of November 10, 2026. - ### [tday vs Tella](https://tday.com/blog/tday-vs-tella) Tella is a studio for videos you present. Its agent films web apps on public domains. With tday, your coding agent films localhost too. November 10, 2026. - ### [tday vs Screen Studio](https://tday.com/blog/tday-vs-screen-studio) Screen Studio polishes a recording you make on a Mac. tday has your coding agent make the recording. Features, limits and prices as of November 10, 2026. - ### [tday vs Arcade](https://tday.com/blog/tday-vs-arcade) Arcade now sells AI video for marketing teams, with interactive demos priced separately. tday records your real app. What each costs as of November 10, 2026. - ### [tday vs Supademo](https://tday.com/blog/tday-vs-supademo) Supademo makes click-through demos from screenshots. tday makes narrated videos your coding agent records. Features and prices as of November 10, 2026. - ### [Loom vs Screen Studio](https://tday.com/blog/loom-vs-screen-studio) Loom gets a link to a teammate in seconds. Screen Studio makes a recording look produced. Platforms, features and prices compared as of November 10, 2026. - ### [Screen Studio vs Tella](https://tday.com/blog/screen-studio-vs-tella) Screen Studio polishes one recording on a Mac. Tella builds a video from clips on Mac, Windows or the web, and hosts it. Compared as of November 10, 2026. - ### [Arcade vs Supademo](https://tday.com/blog/arcade-vs-supademo) Both sell interactive demos at $50 a seat. Arcade has since turned to AI video. Supademo gives more for free. Plans and limits as of November 10, 2026. - ### [Arcade vs Storylane](https://tday.com/blog/arcade-vs-storylane) Arcade charges per seat and has turned to AI video. Storylane charges per plan and sells to sales teams. Prices and limits as of November 10, 2026. Or see all of them at once: [The best demo video tools for developer-led startups in 2026, compared](https://tday.com/blog/best-demo-video-tools-for-developer-led-startups). ## Sources 1. [Loom pricing](https://www.loom.com/pricing), Loom 2. [How long can I record?](https://support.atlassian.com/loom/docs/how-long-can-i-record/), Atlassian 3. [Edit your Loom video](https://support.atlassian.com/loom/docs/edit-your-loom-video/), Atlassian 4. [Remove filler words and silences](https://support.atlassian.com/loom/docs/remove-filler-words-and-silences-from-your-video/), Atlassian 5. [Does Loom have an open API?](https://support.atlassian.com/loom/docs/does-loom-have-an-open-api/), Atlassian 6. [Loom MCP tools](https://support.atlassian.com/loom/docs/loom-mcp-tools/), Atlassian 7. [Loom device compatibility](https://support.atlassian.com/loom/docs/loom-device-compatibility/), Atlassian 8. [Loom video editing](https://www.atlassian.com/software/loom/editing), Atlassian 9. [Tella pricing](https://www.tella.com/pricing), Tella 10. [Tella plans](https://www.tella.com/help/introduction/plans), Tella 11. [How the free trial works](https://www.tella.com/help/billing/how-the-free-trial-works), Tella 12. [Use Tella on mobile](https://www.tella.com/help/faq/use-tella-on-mobile), Tella 13. [Does Pro include API and MCP?](https://www.tella.com/help/faq/does-pro-include-api-and-mcp), Tella 14. [Add a zoom](https://www.tella.com/help/editing/add-a-zoom), Tella ## Have your coding agent record your first demo One prompt in Claude Code, Cursor or Codex records a narrated demo of your app. tday voices, styles and renders it, ready for your docs. Free includes 5 saved demos. [Make your first demo](https://docs.tday.com/first-demo) [See pricing](https://tday.com/pricing) ## Keep reading - ![The title card of tday's Make your first demo video: a laptop showing tday's docs setup screen.](https://tday.com/landing/next/hero-poster.webp) Comparisons November 10, 2026 10 min read ### [The best demo video tools for developer-led startups in 2026, compared](https://tday.com/blog/best-demo-video-tools-for-developer-led-startups) 14 demo tools checked against their own sites on November 10, 2026: what each one makes, its free plan, its starting price, and how it keeps demos current. - ![tday's Record a demo dialog on the Demos page: Copy prompt, buttons that open Claude Code, Cursor, Codex and VS Code Copilot, and what happens before the agent records.](https://tday.com/blog/record-a-demo-dialog.webp) Guides November 10, 2026 7 min read ### [How to record a product demo video with Claude Code, Cursor or Codex](https://tday.com/blog/record-a-product-demo-with-your-coding-agent) A step-by-step guide to having your coding agent record a narrated demo of your app with tday's MCP server: the setup, the take, the checks and the edit. - ![tday's Demos from docs page: 25 sections ready to record across 13 pages of tday's own docs, with each page's sections listed.](https://tday.com/blog/docs-demos-from-docs.webp) Guides November 10, 2026 7 min read ### [How to add demo videos to your docs: Mintlify, GitBook, Docusaurus and more](https://tday.com/blog/add-demo-videos-to-your-docs) Which docs sections need a video, the embed code each docs platform takes (MDX, HTML, GitBook, a link), and four ways to keep demos in your docs current. --- ## For AI agents - Every page on tday.com is available as Markdown: add `.md` to its address (https://tday.com/index.md for the home page), or request it with `Accept: text/markdown`. - Site index: https://tday.com/llms.txt. Every page in one file: https://tday.com/llms-full.txt. - Docs: https://docs.tday.com (index for agents: https://docs.tday.com/llms.txt). - To record a narrated demo of an app from a coding agent, install tday's MCP server once with `curl -fsSL https://tday.com/install.sh | bash`, then ask the agent to record a tday demo.