Loom vs Tella: a message for your team or a video for an audience?
Loom is for quick videos to people you work with, and has a free plan. Tella is for videos you publish, with automatic zoom. Compared as of November 10, 2026.
By the tday team Published 5 min read
The short answer
Loom is for videos you send: quick recordings for teammates, shared by link, with a free plan. Tella is for videos you publish: recorded in clips, with automatic zooms, layouts and a hosted page. As of November 2026, Loom is free for 25 five-minute videos and $18 per user a month on Business. Tella has no free plan, only a 7-day trial, and Pro is $26 per user a month, or $13 billed yearly. Paying by the year, Tella is the cheaper of the two.
Key takeaways
- Loom is for sending. Tella is for publishing. Most of the feature differences follow from that.
- Loom has a free plan with 25 five-minute videos. Tella has only a 7-day trial.
- Tella has automatic zoom today. Loom lists it as coming soon.
- Tella includes an API, webhooks and an MCP server on every plan. Loom has no open API, and its MCP tools come through Atlassian's server.
- By the month Loom is cheaper ($18 against $26). By the year Tella is ($156 against $180).
Accurate as of . Every fact about Loom and Tella was read from their own websites that day, and each page is listed under Sources. Prices and plans change, so check the vendor's page before you buy. tday publishes this blog. Neither product here is ours.
Loom makes recording your screen as casual as sending a message. Tella is for when the result has to be good enough to publish. That is the whole difference, and it explains nearly every row in the table below.
A message is made once, watched once, and forgotten. A published video gets edited, branded and measured. Each tool is tuned for one of those lives.
Loom vs Tella at a glance
| Loom | Tella | |
|---|---|---|
| Best for | Quick videos to people you work with | Demos, courses and updates you publish |
| Runs on | Mac, Windows, Chrome, iOS and Android | Browser, Mac app, Windows app (beta), Chrome extension. No mobile app |
| How you record | One take | Clips you can redo and rearrange |
| Recording length | 5 minutes on free. Unlimited on paid plans (its help center says up to 6 hours) | Up to 6 hours a clip |
| Automatic zoom | Listed as coming soon | Yes, in app recordings and Chrome tabs recorded with the extension |
| Editing | Trim and stitch on paid plans. Edit by transcript, and silence and filler-word removal, on Business + AI | Layouts, zooms, cuts by transcript, silence and filler-word removal |
| AI | Titles on every plan. Summaries, chapters and workflows on Business + AI | An agent that edits by chat, motion graphics, AI titles and chapters |
| Export | MP4 on paid plans. No downloads on free | MP4 up to 4K, and GIFs up to 30 seconds |
| For developers | No open API. MCP tools through Atlassian's server | API, webhooks and an MCP server on every plan |
| Free plan | 25 videos of up to 5 minutes each, at 720p | None; a 7-day trial of Pro |
| Paid from | Business $18 per user a month, or $180 a year | Pro $26 per user a month ($13 billed yearly) |
Where Loom is the better choice
It is free to start, and stays free. Twenty-five videos of five minutes covers a lot of bug reports. Tella's trial ends after 7 days, and then you can watch and share but not record.
Messages inside a company. Loom plugs into Jira, Confluence, Slack and GitHub, and belongs to Atlassian. If your team lives in those, a Loom link behaves well everywhere.
Phones. Loom has iOS and Android apps. Tella has none, though you can record a quick video in a mobile browser.
Turning a video into text. On Business + AI, Loom writes the summary and chapters, and can produce a bug report, an SOP or a pull request description from what you said.
Where Tella is the better choice
The video will be seen by strangers. Automatic zooms, camera layouts, backgrounds and styled subtitles make it look made, not captured.
You make mistakes. Tella records in clips. Get one wrong and you redo that clip, not the whole video.
You want to automate it. The API, webhooks and MCP server are on every plan, trial included. Loom's help center says: "Loom does not offer a open API at this time."
Social formats. Tella has vertical sizes for Stories, TikTok and Shorts, and exports up to 4K.
What each one costs
Loom charges per user. Starter is free. Business is $18 per user a month, or $180 a year for one user. Business + AI is $24 a month.
Tella charges per user too. Pro is $26 a month, or $13 a month billed yearly, which is $156. Premium is $39, or $19 billed yearly.
Tella's yearly discount is 50%, and Loom's is about 17%. So the answer flips with how you pay: Loom is cheaper by the month, Tella by the year.
Which should you pick
If the video is part of a conversation, use Loom. If the video is the product of some work, use Tella.
A quick test: will a customer see it? If not, Loom. If so, Tella.
Neither keeps a product video current when the product changes. You record again. For demos that have to track a fast-moving product, see tday vs Loom and tday vs Tella.
Frequently asked questions
Is Tella better than Loom?
For videos you publish, yes: Tella has automatic zooms, clip-based recording and layouts. For quick messages to teammates, Loom is better: it is faster to share, works on phones, and has a free plan, which Tella does not as of November 2026.
Does Tella have a free plan like Loom?
No. As of November 10, 2026 Tella has a 7-day trial of Pro and no forever-free plan. Loom's free Starter plan allows 25 videos per person of up to 5 minutes each.
Does Loom or Tella have an API?
Tella does: its public API, webhooks and MCP server are included on every plan. Loom's help center says it does not offer an open API. Loom has a record SDK and an embed SDK, and Loom tools in Atlassian's MCP server.
Which is cheaper, Loom or Tella?
As of November 10, 2026, Loom Business is $18 per user a month or $180 a year. Tella Pro is $26 per user a month, or $13 a month billed yearly ($156). Loom is cheaper monthly, Tella is cheaper yearly, and only Loom has a free plan.
More comparisons
tday vs Loom
Loom records you explaining something. tday has your coding agent record the product. What each is for, its limits and its price, as of November 10, 2026.tday vs Tella
Tella is a studio for videos you present. Its agent films web apps on public domains. With tday, your coding agent films localhost too. November 10, 2026.tday vs Screen Studio
Screen Studio polishes a recording you make on a Mac. tday has your coding agent make the recording. Features, limits and prices as of November 10, 2026.tday vs Arcade
Arcade now sells AI video for marketing teams, with interactive demos priced separately. tday records your real app. What each costs as of November 10, 2026.tday vs Supademo
Supademo makes click-through demos from screenshots. tday makes narrated videos your coding agent records. Features and prices as of November 10, 2026.Loom vs Screen Studio
Loom gets a link to a teammate in seconds. Screen Studio makes a recording look produced. Platforms, features and prices compared as of November 10, 2026.Screen Studio vs Tella
Screen Studio polishes one recording on a Mac. Tella builds a video from clips on Mac, Windows or the web, and hosts it. Compared as of November 10, 2026.Arcade vs Supademo
Both sell interactive demos at $50 a seat. Arcade has since turned to AI video. Supademo gives more for free. Plans and limits as of November 10, 2026.Arcade vs Storylane
Arcade charges per seat and has turned to AI video. Storylane charges per plan and sells to sales teams. Prices and limits as of November 10, 2026.
Or see all of them at once: The best demo video tools for developer-led startups in 2026, compared.
Sources
- Loom pricing, Loom
- How long can I record?, Atlassian
- Edit your Loom video, Atlassian
- Remove filler words and silences, Atlassian
- Does Loom have an open API?, Atlassian
- Loom MCP tools, Atlassian
- Loom device compatibility, Atlassian
- Loom video editing, Atlassian
- Tella pricing, Tella
- Tella plans, Tella
- How the free trial works, Tella
- Use Tella on mobile, Tella
- Does Pro include API and MCP?, Tella
- Add a zoom, Tella
Have your coding agent record your first demo
One prompt in Claude Code, Cursor or Codex records a narrated demo of your app. tday voices, styles and renders it, ready for your docs. Free includes 5 saved demos.
