The best demo video tools for developer-led startups in 2026, compared
14 demo tools checked against their own sites on November 10, 2026: what each one makes, its free plan, its starting price, and how it keeps demos current.
By the tday team Published 10 min read
The short answer
As of November 2026, pick by what the demo is for. For a narrated video your coding agent records and re-records as you ship, use tday. For a quick message to a teammate, Loom or the open-source Cap. For a polished recording you make yourself, Screen Studio on a Mac or Tella on Mac and Windows. For a click-through demo prospects try themselves, Supademo, Storylane, Arcade, Navattic or Walnut. For help-center how-to videos, Guidde, Clueso or Trupeer.
Key takeaways
- These tools do four different jobs: screen recorders, click-through demos, AI how-to videos, and demos a coding agent records. Choose the job first.
- Free plans are small. Loom allows 25 five-minute videos, Arcade and Storylane 1 published demo, Supademo 5, tday 5 saved demos. Tella has no free plan.
- Prices quoted around the web are often stale. Screen Studio no longer sells one-time licenses, Loom Business is $18 per user a month, and Walnut starts at $575 a month billed yearly.
- Arcade changed direction in October 2026. Its home page now sells AI video for marketing teams, and interactive demos are a separate subscription.
- Few tools keep demos current today: tday through your coding agent, and Clueso with a paid Enterprise add-on. Supademo and Arcade have each announced an agent for it.
Accurate as of . Every fact about another product was read from its vendor's own website that day, and each page is listed under Sources. Prices and plans change, so check the vendor's page before you buy. tday publishes this blog and makes one of the tools below.
Most lists of demo tools rank things that do not compete. Loom, Storylane and Guidde have about as much in common as email, a website and a manual. So the first question is not which tool is best. It is what the demo is for.
The four kinds of demo tool
| Kind | What you get | Tools |
|---|---|---|
| Screen recorder | A video of you using the product, usually with your voice and face | Loom, Screen Studio, Tella, Cap |
| Interactive demo | A click-through copy of your UI that viewers step through themselves | Supademo, Storylane, Arcade, Navattic, Walnut |
| AI how-to video | A step-by-step guide with an AI voice, made from a recording of you | Guidde, Clueso, Trupeer |
| Agent-recorded demo | A narrated video your coding agent records of the running app | tday |
Descript sits beside all four: it edits recorded video by editing the transcript.
Prices and free plans
| Tool | Free plan | Paid from |
|---|---|---|
| tday | 5 saved demos and 100 credits a month, with a tday badge | Pro $39 a month |
| Loom | 25 videos of up to 5 minutes each, at 720p | Business $18 per user a month, or $180 a year |
| Screen Studio | Free to record and edit; exporting a video needs a plan | $29 a month, or $108 a year ($9 a month) |
| Tella | None; a 7-day trial of Pro | Pro $26 per user a month ($13 billed yearly) |
| Cap | Personal use only: local recording with no time limit, and 25 shareable links a month up to 5 minutes | Desktop License $29 a year, or $58 once. Pro $12 per user a month ($8.16 billed yearly) |
| Supademo | 5 interactive demos and 50 screen recordings, with a watermark | Scale $50 per creator a month ($38 billed yearly) |
| Storylane | 1 published demo and 200 AI credits, with a watermark | Starter $50 a month ($40 billed yearly) |
| Arcade | Demos: 1 published demo, with a watermark. AI video: 250 one-time credits | Demos: Growth $50 per seat a month ($42.50 billed yearly). AI video: Pro $59 a month ($49 billed yearly) |
| Navattic | 1 seat and 1 demo | Base $600 a month ($500 billed yearly), with 5 seats |
| Walnut | None | Ignite $575 a month, billed yearly |
| Guidde | Up to 25 how-to videos | Pro $29 per creator a month ($19 billed yearly) |
| Clueso | 10 minutes of video exports a month | Solo $40 a month, billed yearly |
| Trupeer | Free for 10 days, recordings up to 5 minutes | Pro $49 a month ($40 billed yearly) |
| Descript | 60 media minutes a month, 720p export | Hobbyist $24 per person a month ($16 billed yearly) |
Screen recorders
A screen recorder films you using the product. It is the fastest way to make one video and the slowest way to keep fifty of them current, because every update means recording again.
Loom
The default for a quick message: record your screen and face, stop, and the link is ready to paste into a pull request. The free plan allows 25 videos of 5 minutes each at 720p, with no downloads. Business, at $18 per user a month, removes the limits. Editing by transcript and removing filler words need Business + AI at $24. It runs on Mac, Windows, Chrome, iOS and Android. Automatic zoom is listed as coming soon.
Screen Studio
Makes a screen recording look produced without editing: it zooms in on your clicks, smooths the cursor and adds motion blur. It is Mac only, and its site says there are "no near-future plans to add Windows support". It costs $29 a month, or $108 a year. The one-time license some articles still quote is "no longer available for new purchases". You can record and edit without a plan, but not export.
Tella
Records screen and camera in the browser, a Mac app or a Windows app (in beta), then edits in clips, layouts and zooms. Pro is $26 per user a month, or $13 billed yearly, after a 7-day trial. There is no free plan. Its Auto Capture beta has an AI agent film a web app on a public domain, though it "can't record localhost" and Tella "doesn't generate AI narration".
Cap
Open source (mostly AGPLv3), on macOS, Linux and Windows (in beta). The free plan is for personal use: local recording with no time limit, and 25 shareable links a month. A Desktop License, at $29 a year or $58 once, adds commercial use. Pro is $12 per user a month. Its CLI lets a coding agent record displays and windows, and its MCP server adds 76 tools for the library. Its site mentions no AI voice.
Head to head: Loom vs Screen Studio, Screen Studio vs Tella and Loom vs Tella.
Interactive demos
An interactive demo is a captured copy of your interface that viewers click through. It suits a pricing page or an email to a prospect, where you want someone to try the product, not watch it.
Supademo
Saves a screenshot at each click and turns the set into a click-through demo. Free allows 5 demos and 50 screen recordings. Scale, at $50 per creator a month ($38 billed yearly), adds AI voiceover and its MCP server. Capturing the page's HTML starts on Business at $249 a month.
Storylane
Free allows one published demo. Starter is $50 a month ($40 billed yearly) for one seat. HTML demos, which copy the page's code so you can change text without recapturing, start on Growth at $625 a month ($500 billed yearly).
Arcade
Arcade changed direction in October 2026. Its home page now reads "The AI video playground for marketing teams": you describe a video and it builds one. Interactive demos are a separate subscription, free for one published demo and $50 per seat a month on Growth ($42.50 billed yearly).
Navattic and Walnut
Navattic is free for one seat and one demo. Base is $600 a month, or $500 billed yearly, with 5 seats. Walnut has no free plan: Ignite is $575 a month billed yearly, with 3 editor seats.
Head to head: Arcade vs Supademo and Arcade vs Storylane.
AI how-to videos
These turn a recording of you clicking through a task into a step-by-step video with an AI voice, for help centers and onboarding.
- Guidde allows up to 25 how-to videos free. Pro is $29 per creator a month, or $19 billed yearly.
- Clueso gives 10 minutes of video exports a month free. Solo is $40 a month billed yearly, with 10k+ AI voices. A paid Enterprise add-on has its agent record a flow again after a code push.
- Trupeer is free for 10 days, with recordings up to 5 minutes. Pro is $49 a month, or $40 billed yearly.
Descript, the editor, includes 60 media minutes a month and 720p export free. Hobbyist is $24 per person a month, or $16 billed yearly.
Agent-recorded demos: tday
tday is for teams whose coding agent already writes the features. You paste one prompt into Claude Code, Cursor or Codex, and the agent records a narrated demo of your app running on your machine, on a separate copy with throwaway data. tday then voices each line, draws the cursor, moves the camera, and adds captions, title cards and music.
It records web apps (localhost included), Electron apps, terminal tools, iPhone apps in the iOS Simulator, Android apps on the emulator, and a Mac app's own window.
What it is not: tday makes videos, not click-through demos, and it needs a coding agent on your machine. (On Enterprise it can record in the cloud.) Free includes 5 saved demos and 100 credits a month, with a tday badge. Pro is $39 a month and Growth $149.
Head to head: tday vs Loom, Screen Studio, Tella, Arcade and Supademo.
What a coding agent can do with each
Most of these tools now list an MCP server. What the agent can do through it varies a lot.
| Tool | What your coding agent can do | AI voice |
|---|---|---|
| tday | Record the demo itself, from the app running on your machine | Yes, every line |
| Tella | Film a web app on a public domain (Auto Capture, beta, paid plans). Not localhost | No |
| Cap | Record displays and windows through its CLI. Its MCP server manages the library | No |
| Loom | Upload and publish videos through Atlassian's MCP server | In beta, to fix words in your own voice |
| Arcade | Ask for an AI video. Its MCP server cannot create or edit interactive demos | Yes, on demos |
| Supademo | Edit, translate and share demos (Scale and up) | Scale and up |
| Storylane | Build a demo from images, a video or a URL (Starter and up) | Yes, uses credits |
| Clueso | With a paid add-on, its own agent films a browser flow | Yes |
| Screen Studio | No MCP server yet. Its roadmap lists one as in progress | Yes, from a typed script |
Navattic, Walnut, Guidde, Trupeer and Descript list MCP servers too.
Which tools keep demos current when the product changes?
This is the problem weekly shippers feel most, and the claims about it vary most. Here is what each vendor's own site says.
| Tool | How a demo is updated |
|---|---|
| tday | Your coding agent re-records it as a new version under the same link. On Pro and above, Needs update lists demos a merged pull request or a docs edit may have outdated |
| Supademo | Replace a step's screenshot and every embed updates. Announced, not yet released: agents that watch GitHub and Linear and re-record |
| Arcade | Replace steps by hand. Announced in December 2025: an agent that re-captures the flow for your review. The announcement still points to a waitlist |
| Clueso | With GitHub connected, a code push flags outdated videos and its agent records the flow again (paid Enterprise add-on) |
| Navattic | "Recapture once to update every linked demo" |
| Walnut | Its home page says "your demos update themselves" (how is not stated) |
| Storylane | Recapture the screens that changed, or edit the captured HTML |
| Loom, Screen Studio, Tella, Cap | Record a new take |
Read the announcements as announcements. An agent you cannot use yet does not update your docs this week.
How to choose
- Explaining a pull request or a bug to a teammate: Loom or Cap. Speed matters more than polish.
- A launch clip you record yourself: Screen Studio on a Mac, Tella if you also need Windows or a browser.
- A demo prospects click through: Supademo, Arcade or Storylane's Starter plan if you are paying by the seat. Navattic, Walnut or Storylane's higher plans for a sales team.
- Help-center how-to videos: Guidde, Clueso or Trupeer.
- A narrated demo per feature and per docs page, kept current as you ship, with nobody recording: tday.
Frequently asked questions
What is the best free demo video tool for a startup?
It depends on the format. As of November 2026, Loom's free plan gives 25 videos of up to 5 minutes for quick walkthroughs, Cap records locally with no time limit, for personal use, Supademo gives 5 interactive demos and 50 screen recordings, and tday's free plan includes 5 saved narrated demos recorded by your coding agent. Tella has no free plan, only a 7-day trial.
Does Screen Studio still have a one-time price?
Not for new buyers. Screen Studio's site says one-time licenses were possible in the past but are no longer available for new purchases. As of November 10, 2026 it costs $29 a month, or $108 a year.
What is the difference between an interactive demo and a demo video?
An interactive demo is a captured copy of your interface that viewers click through themselves, as Supademo, Storylane, Arcade, Navattic and Walnut make. A demo video plays the product in use with narration, as Loom, Screen Studio, Tella and tday make.
Can a coding agent like Claude Code record a product demo?
Yes. tday's MCP server lets Claude Code, Cursor or Codex record a narrated demo of an app running on your machine, including localhost, desktop, terminal and phone apps. Tella's Auto Capture lets an agent film a web app on a public domain, but not localhost, and Cap's CLI lets an agent record the screen.
Which demo tools update demos automatically when the UI changes?
As of November 10, 2026: with tday, your coding agent re-records a demo when you ask, and on Pro and above a Needs update tab lists the ones a merged change may have outdated. Clueso sells an Auto update agent as an Enterprise add-on. Navattic updates every linked demo from one recapture. Supademo and Arcade have each announced an agent that re-records: Supademo calls its an upcoming feature, and Arcade's announcement still points to a waitlist.
More comparisons
tday vs Loom
Loom records you explaining something. tday has your coding agent record the product. What each is for, its limits and its price, as of November 10, 2026.tday vs Screen Studio
Screen Studio polishes a recording you make on a Mac. tday has your coding agent make the recording. Features, limits and prices as of November 10, 2026.tday vs Tella
Tella is a studio for videos you present. Its agent films web apps on public domains. With tday, your coding agent films localhost too. November 10, 2026.tday vs Arcade
Arcade now sells AI video for marketing teams, with interactive demos priced separately. tday records your real app. What each costs as of November 10, 2026.tday vs Supademo
Supademo makes click-through demos from screenshots. tday makes narrated videos your coding agent records. Features and prices as of November 10, 2026.Loom vs Screen Studio
Loom gets a link to a teammate in seconds. Screen Studio makes a recording look produced. Platforms, features and prices compared as of November 10, 2026.Screen Studio vs Tella
Screen Studio polishes one recording on a Mac. Tella builds a video from clips on Mac, Windows or the web, and hosts it. Compared as of November 10, 2026.Loom vs Tella
Loom is for quick videos to people you work with, and has a free plan. Tella is for videos you publish, with automatic zoom. Compared as of November 10, 2026.Arcade vs Supademo
Both sell interactive demos at $50 a seat. Arcade has since turned to AI video. Supademo gives more for free. Plans and limits as of November 10, 2026.Arcade vs Storylane
Arcade charges per seat and has turned to AI video. Storylane charges per plan and sells to sales teams. Prices and limits as of November 10, 2026.
Sources
- Loom pricing, Loom
- Loom MCP tools, Atlassian
- Screen Studio, Screen Studio
- Screen Studio roadmap, Screen Studio
- Tella plans, Tella
- Tella Auto Capture, Tella
- Cap pricing, Cap
- Cap for agents, Cap
- Supademo pricing, Supademo
- Supademo agentic recording, Supademo
- Storylane plans, Storylane
- Storylane MCP, Storylane
- Arcade, Arcade
- Arcade interactive demo pricing, Arcade
- Arcade MCP, Arcade
- Arcade changelog, Arcade
- Navattic pricing, Navattic
- Navattic changelog, Navattic
- Walnut pricing, Walnut
- Guidde pricing, Guidde
- Clueso pricing, Clueso
- Clueso auto updates, Clueso
- Clueso agents, Clueso
- Trupeer pricing, Trupeer
- Descript pricing, Descript
- tday plans and limits, tday docs
Have your coding agent record your first demo
One prompt in Claude Code, Cursor or Codex records a narrated demo of your app. tday voices, styles and renders it, ready for your docs. Free includes 5 saved demos.
