Loom alternatives for product demo videos: six tools and who each fits
Six alternatives to Loom for product demos: Screen Studio, Tella, Cap, Arcade, Supademo and tday. What each is for and what it costs, as of November 10, 2026.
By the tday team Published 9 min read
The short answer
Loom is built for quick messages to teammates, so the alternative depends on what the demo needs that Loom lacks. As of November 2026: for a polished recording, Screen Studio on a Mac ($29 a month) or Tella on Mac and Windows ($26 per user a month). For an open-source recorder, Cap. For a demo prospects click through, Supademo or Arcade, both from $50 a month. For a narrated demo your coding agent records from the app's repo, tday ($39 a month).
Key takeaways
- Loom is a fine tool for a message to a teammate. For a product demo it lacks three things as of November 2026: automatic zoom, a way to blur after recording, and a way to replace a video under the same link.
- Screen Studio and Tella are still screen recorders, but the result looks edited. Screen Studio is Mac only. Tella has no free plan.
- Cap is the open-source option. Its free plan is for personal use, and commercial use starts at $29 a year.
- Supademo and Arcade make demos a viewer clicks through, not videos. That is a different format, better for prospects than for docs.
- tday only fits a team whose app runs from a repo with a coding agent. It makes videos, not interactive tours, and you still ask for each re-record.
Accurate as of . Every fact about another product was read from its vendor's own website that day, and each page is listed under Sources. Prices and plans change, so check the vendor's page before you buy. tday publishes this blog and makes one of the tools below.
Loom makes recording your screen as casual as sending a message. You record, you stop, and the link is ready. For a bug report or a code review that is exactly right, and nothing below replaces it.
A product demo is a different job. Strangers watch it, it sits on a website or in docs for months, and the product keeps changing underneath it. The six tools here each fix one thing Loom does not do for that job. None of them fixes all of it.
What Loom lacks for a product demo
Polish. As of November 10, 2026, Loom lists automatic zoom as coming soon. Its desktop app can highlight clicks on paid plans.
Fixing it after. Loom's help center says "Information cannot be blurred after recording". Editing by transcript and filler-word removal need Business + AI, at $24 per user a month.
Staying current. When the product changes, you record a new video. We found nothing on Loom's site about replacing a video while keeping its link.
A narrator. Loom carries your own voice. Its site lists AI voices and avatars as coming soon.
The free plan is small for demos too: 25 videos of up to 5 minutes each, at 720p, with no downloads.
Loom alternatives at a glance
| Tool | What it makes | Choose it over Loom when |
|---|---|---|
| Screen Studio | A screen recording with automatic zooms | You are on a Mac and the video is public |
| Tella | A recording made in clips, with zooms and layouts | You publish videos and want to redo parts |
| Cap | A screen recording, from open-source software | You want open source, or to record locally |
| Arcade | An AI video from a description, or a click-through demo | Marketing wants a video without recording one |
| Supademo | A click-through interactive demo | Prospects should try the product themselves |
| tday | A narrated video recorded by your coding agent | The app runs from a repo and a developer is involved |
Prices and free plans
| Tool | Free plan | Paid from |
|---|---|---|
| Loom | 25 videos of up to 5 minutes each, at 720p | Business $18 per user a month, or $180 a year |
| Screen Studio | Free to record and edit; exporting a video needs a plan | $29 a month, or $108 a year ($9 a month) |
| Tella | None; a 7-day trial of Pro | Pro $26 per user a month ($13 billed yearly) |
| Cap | Personal use only: local recording with no time limit, and 25 shareable links a month up to 5 minutes | Desktop License $29 a year, or $58 once. Pro $12 per user a month ($8.16 billed yearly) |
| Arcade | Demos: 1 published demo, with a watermark. AI video: 250 one-time credits | Demos: Growth $50 per seat a month ($42.50 billed yearly). AI video: Pro $59 a month ($49 billed yearly) |
| Supademo | 5 interactive demos and 50 screen recordings, with a watermark | Scale $50 per creator a month ($38 billed yearly) |
| tday | 5 saved demos and 100 credits a month, with a tday badge | Pro $39 a month |
Loom, Tella, Cap's Pro plan and Supademo charge per person. Arcade's demo plan charges per seat. Screen Studio has one price, and tday charges per plan.
Recorders that make the result look edited
These are the closest to Loom. A person still records the screen. What changes is how the video looks, or where the software comes from.
Screen Studio
Screen Studio zooms in on your clicks, smooths the cursor and adds motion blur, so a raw recording looks produced. It exports MP4 up to 4K at 60 fps, GIF and ProRes, and you can cover an API key or an email after recording.
It is a better choice than Loom for anything public. It is a worse one if anyone on the team is not on a Mac: its site says there are "no near-future plans to add Windows support". There is also no free export. It costs $29 a month, or $108 a year. More in Loom vs Screen Studio.
Tella
Tella records in clips, in the browser, a Mac app or a Windows app (in beta). Get one clip wrong and you redo that clip, not the whole video. It has automatic zoom, camera layouts and vertical sizes, and exports up to 4K. Its API, webhooks and MCP server are on every plan, where Loom's help center says "Loom does not offer a open API at this time."
It is a better choice than Loom when a customer will see the video. It is a worse one if you want to start for free: Tella has only a 7-day trial, then Pro at $26 per user a month, or $13 billed yearly. It also has no mobile app. More in Loom vs Tella.
Cap
Cap is open source (mostly AGPLv3) and runs on macOS, Linux and Windows (in beta). The free plan records locally with no time limit, with 25 shareable links a month of up to 5 minutes, for personal use. A Desktop License, at $29 a year or $58 once, adds commercial use. Pro is $12 per user a month. Its CLI lets a coding agent record displays and windows.
It is a better choice than Loom if open source or local recording matters to you, or if $18 per user a month is too much. Its site mentions no AI voice, so the narration is yours, as it is in Loom.
Demos a viewer clicks through
These two are not video tools first. An interactive demo is a captured copy of your interface that a viewer steps through. It suits a pricing page or a sales email, where you want someone to try the product. It suits docs less, where a reader wants to see how something is done and move on.
Arcade
Arcade is two products as of November 2026. Its main one builds a marketing video from a description: 30 seconds on the free plan, up to 5 minutes on Pro at $59 a month. Its interactive demos are sold separately, free for 1 published demo and $50 per seat a month on Growth.
It is a better choice than Loom when a marketing team wants a marketing video or a clickable demo without anyone recording a take. It is a worse one when the point is a person explaining something, or when the footage has to be the real product in use: an Arcade AI video is generated.
Supademo
Supademo saves a screenshot at each click and turns the set into a click-through demo. It records plain screen recordings as well. The free plan allows 5 demos and 50 screen recordings, with a watermark. Scale, at $50 per creator a month or $38 billed yearly, adds AI voiceover.
It is a better choice than Loom for prospects, and it handles change better: replace a step's screenshot and every embed and link updates. It is a worse one for a quick message, and its interactive demos are clicked, not watched.
Demos a coding agent records
tday
tday is the narrowest fit on this list. It only works for a team whose app runs from its repo on a developer's machine, with a coding agent such as Claude Code, Cursor or Codex. On Enterprise it can also record in the cloud. If nobody on the team works that way, skip it.
Where it fits, the agent does the recording: it starts a separate copy of the app with throwaway data and records one narrated line at a time. tday then voices each line with an AI voice and adds the cursor, camera moves, captions and title cards. A take can run up to 10 minutes.
It is a better choice than Loom when a demo has to stay correct. A re-record becomes a new version of the same demo, so its share link and embeds play the new take. It is a worse one for most of what Loom is used for. Its narration is an AI voice unless you record yourself over it (tday writes the script, you read it off a teleprompter, and your camera take sits in the corner), it makes videos and not interactive tours, and it does not record on a push or a merge: you ask the agent each time. Free includes 5 saved demos and 100 credits a month, with a tday badge. Pro is $39 a month for 2 seats. More in tday vs Loom.
When Loom is still the right tool
Keep Loom for videos that are part of a conversation. It has a free plan, it runs on Mac, Windows, Chrome, iOS and Android, and signed-in viewers can comment and react. It plugs into Jira, Confluence, Slack and GitHub. It is built for the time between deciding to record and having a link.
Several of these are used beside Loom, not in place of it.
How to choose
- A public video you record yourself, on a Mac: Screen Studio.
- A public video you record yourself, on Windows or in a browser, or in clips: Tella.
- Open source or local recording: Cap.
- A marketing video nobody records, or a clickable demo: Arcade.
- A demo prospects click through, with a larger free plan: Supademo.
- Narrated demos of an app that runs from a repo, recorded and re-recorded by a coding agent: tday.
- A message to a teammate: Loom.
Frequently asked questions
What is the best Loom alternative for product demos?
It depends on what Loom is missing for you. As of November 2026: for a polished recording, Screen Studio on a Mac or Tella on Mac and Windows. For open source, Cap. For a demo prospects click through, Supademo or Arcade. For narrated demos recorded by a coding agent from the app's repo, tday.
Is there a free alternative to Loom?
Several have free plans, each with a limit. As of November 10, 2026, Cap records locally with no time limit for personal use. Supademo allows 5 interactive demos and 50 screen recordings. Arcade allows 1 published demo. tday includes 5 saved demos. Screen Studio is free to record and edit, but exporting needs a plan. Tella has only a 7-day trial.
Is there an open-source alternative to Loom?
Yes, Cap. It is open source (mostly AGPLv3) and runs on macOS, Linux and Windows, where it is in beta. Its free plan is for personal use. A Desktop License for commercial use is $29 a year or $58 once, and Pro is $12 per user a month.
Which Loom alternative keeps a demo current when the product changes?
None does it without you. With Screen Studio, Tella and Cap, as with Loom, you record a new take. In Supademo you replace a step's screenshot and every embed updates. With tday you ask your coding agent to record again, and the new take plays under the same link. tday does not record on a push or merge.
More comparisons
tday vs Storylane
Storylane makes click-through demos for sales teams. tday makes narrated videos your coding agent records. Features and prices as of November 10, 2026.tday vs Loom
Loom records you explaining something. tday has your coding agent record the product. What each is for, its limits and its price, as of November 10, 2026.tday vs Screen Studio
Screen Studio polishes a recording you make on a Mac. tday has your coding agent make the recording. Features, limits and prices as of November 10, 2026.tday vs Tella
Tella is a studio for videos you present. Its agent films web apps on public domains. With tday, your coding agent films localhost too. November 10, 2026.tday vs Arcade
Arcade now sells AI video for marketing teams, with interactive demos priced separately. tday records your real app. What each costs as of November 10, 2026.tday vs Supademo
Supademo makes click-through demos from screenshots. tday makes narrated videos your coding agent records. Features and prices as of November 10, 2026.Supademo vs Storylane
Both make click-through demos from $50 a month. Supademo gives more for free. Storylane is built for sales teams. Plans and limits as of November 10, 2026.Loom vs Screen Studio
Loom gets a link to a teammate in seconds. Screen Studio makes a recording look produced. Platforms, features and prices compared as of November 10, 2026.Screen Studio vs Tella
Screen Studio polishes one recording on a Mac. Tella builds a video from clips on Mac, Windows or the web, and hosts it. Compared as of November 10, 2026.Loom vs Tella
Loom is for quick videos to people you work with, and has a free plan. Tella is for videos you publish, with automatic zoom. Compared as of November 10, 2026.Arcade vs Supademo
Both sell interactive demos at $50 a seat. Arcade has since turned to AI video. Supademo gives more for free. Plans and limits as of November 10, 2026.Arcade vs Storylane
Arcade charges per seat and has turned to AI video. Storylane charges per plan and sells to sales teams. Prices and limits as of November 10, 2026.
Or see all of them at once: The best demo video tools for developer-led startups in 2026, compared.
Sources
- tday home page, tday
- Loom pricing, Loom
- Loom AI, Loom
- Loom video editing, Atlassian
- Blur sensitive information, Atlassian
- Edit your Loom video, Atlassian
- Download your Loom video, Atlassian
- The Loom recording platforms, Atlassian
- Does Loom have an open API?, Atlassian
- Screen Studio: features, pricing and FAQ, Screen Studio
- Tella pricing, Tella
- Tella plans, Tella
- How the free trial works, Tella
- Use Tella on mobile, Tella
- Does Pro include API and MCP?, Tella
- Cap pricing, Cap
- Cap for agents, Cap
- Arcade, Arcade
- Arcade AI video pricing, Arcade
- Arcade interactive demo pricing, Arcade
- Supademo pricing, Supademo
- Screen recorder, Supademo
- Add, replace, duplicate or delete steps, Supademo
- tday demos, tday docs
- Record, re-record and edit, tday docs
- Share and embed, tday docs
- tday plans and limits, tday docs
Have your coding agent record your first demo
One prompt in Claude Code, Cursor or Codex records a narrated demo of your app. tday voices, styles and renders it, ready for your docs. Free includes 5 saved demos.
